Ray-Ban ad contrasts sunglasses with deceptively realistic 2D cutouts.

Never Hide Films, Ray-Ban‘s own viral video production company that previously showed us some guy having glasses tattooed on his face, has created another ad for the sunglass brand. The video juxtaposes Ray-Ban ‘Clubmasters’ with regular stuff you’d find on a desk. When that stuff is revealed to be ‘fake’ — just a collection of hyper-realistic anamorphic cutouts — we see that the only ‘real’ object in the video is the pair of glasses, reinforcing viewers’ perception of Ray-Ban as a ‘real,’ authentic sort of brand that makes super-cool accessories you totally want to go out and buy.

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