Honda Ad Swaps Special Effects For Real Optical Illusions [Video]
In this mind-bending ad there is more than meets the eye.
Instead of hiring a team of highly talented CGI artists to create their most recent ad for its CR-V model, Honda pulled it off using never-before-seen optical illusions like anamorphosis and forced perspective. The 60-second optical illusion video is the work of ad agency macgarrybowen London, and has proven to be a huge success, garnering over 1.75 million views on Youtube.
The ad, “An Impossible Made Possible,” bends the truth, and forces the audience to question the perception of reality – it is absolutely mind-blowing. What is even more interesting is that the ad debunks itself, revealing the set-up to let viewers in on the tricks. Seven life-size optical illusions are jam-packed into this short video. Words cannot described the creativity and brilliance that went into the creating this ad, you will have see it for yourself.