In this mind-bending ad there is more than meets the eye.

Instead of hiring a team of highly talented CGI artists to create their most recent ad for its CR-V model, Honda pulled it off using never-before-seen optical illusions like anamorphosis and forced perspective. The 60-second optical illusion video is the work of ad agency macgarrybowen London, and has proven to be a huge success, garnering over 1.75 million views on Youtube.

The ad, “An Impossible Made Possible,” bends the truth, and forces the audience to question the perception of reality – it is absolutely mind-blowing. What is even more interesting is that the ad debunks itself, revealing the set-up to let viewers in on the tricks. Seven life-size optical illusions are jam-packed into this short video. Words cannot described the creativity and brilliance that went into the creating this ad, you will have see it for yourself.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in