Honda Ad Swaps Special Effects For Real Optical Illusions [Video]

Honda Ad Swaps Special Effects For Real Optical Illusions [Video]
Advertising

In this mind-bending ad there is more than meets the eye.

Serena Chu
  • 28 october 2013

Instead of hiring a team of highly talented CGI artists to create their most recent ad for its CR-V model, Honda pulled it off using never-before-seen optical illusions like anamorphosis and forced perspective. The 60-second optical illusion video is the work of ad agency macgarrybowen London, and has proven to be a huge success, garnering over 1.75 million views on Youtube.

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