Overweight Avatars Provide Reality Check For American Men [Pics]

Overweight Avatars Provide Reality Check For American Men [Pics]
Design & Architecture

Graphic designer takes the spotlight off women and make men take a look at the state of their bodies.

Ross Brooks
  • 21 october 2013

Pittsburgh artist Nickolay Lamm has created a series of computer-generated avatars in the hope of teaching men what it feels like to have their bodies put under the spotlight. The figures he created profile men from around the world, taking the spotlight off women, but also painting a bleak picture of the average American male.

Lamm built the avatars using body mass index (BMI) statistics gathered by the Center for Disease Control and Prevention. Some other startling facts that highlight why an average American man is so much larger than others include the fact he spends 10% of his disposable income on fast food every year, consumes 2,757 calories per day, and watches 34 hours of television per week.


The graphic designer wanted to send a more powerful message than just putting a bunch of information into a graph in the hope people would pay attention. As you can see from the pictures below, it’s obvious just how much larger an average American man is compared with those in the Netherlands, France and Japan.

Nickolay Lamm

+Nickolay Lamm

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