Become part of the action with an interactive film from Land Rover that showcases their new 2014 Range Rover Sport.

Land Rover is inviting customers to engage with the all-new 2014 Range Rover Sport by taking part in an interactive digital campaign called “RACE THE SUN.” The interactive film incorporates competitive gameplay and draws viewers into a high octane race across treacherous landscapes.

The race allows you to choose how you engage with the film by either syncing your smartphone, turning it into a game controller and second screen experience, or by interacting with your computer keyboard. Making use of cutting edge WebSocket technology, you can sync your smartphone with the film as it plays, creating a real-time experience that challenges viewers to match the maneuvers of the Range Rover Sport by tilting, tapping and swiping your touchscreen.

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