In Brief

A fake YouTube ad provoked empathy in viewers, and we learned how silly we'd look if 'following' took place IRL.

Each week PSFK features many new and innovative apps. To highlight the some of the best, we’ve compiled a roundup of the most interesting and creative apps written about on the site these past seven days:

YouTube’s Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

To support Business in the Community’s Ban the Box initiative — the ‘box’ in question being the one demanding a job applicant’s criminal history — Leo Burnett Change helped develop a fake YouTube ad featuring an ex-con. Each time a viewer presses ‘Skip Ad,’ the man becomes increasingly desperate for work, but when the ‘ad’ is allowed to play out, he gains confidence, instead.

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