PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]

PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]
Advertising

Automobile brands are doing away with traditional ads and are using innovative ways to attract customers.

Leah Gonzalez
  • 25 october 2013

Instead of the traditional automotive ads that list a bunch of features and specifications, and show car models traversing sand dunes and hills, carmakers are creating interactive and innovative experiences to attract customers. From a live play staged within a Fiat to a viewer-controlled adventure film, brands these days are trying hard to stand out from the pack.

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