In Brief

Automobile brands are doing away with traditional ads and are using innovative ways to attract customers.

Instead of the traditional automotive ads that list a bunch of features and specifications, and show car models traversing sand dunes and hills, carmakers are creating interactive and innovative experiences to attract customers. From a live play staged within a Fiat to a viewer-controlled adventure film, brands these days are trying hard to stand out from the pack.

Here are some the creative campaigns that have been featured on PSFK.

 

Fiat Movie Theater

Italian carmaker Fiat created four short plays and invited people to watch them staged and acted out around different models of the Fiat 500. People reserved tickets via a Facebook app or simply showed up on the day of the play. The viewers got a full “theater” experience, complete with ushers and available programs.

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