Ad demonstrates how our digital behavior doesn't translate into the analog world.

Every wonder what Facebook, Twitter, and other social media behavior would look like outside of the internet? Ad agency Ogilvy Johnnesburg wondered the same thing, which led them to re-create social media interactions in real life.

“Data” was originally created to advertise the company Cell C, a leading mobile provider in South Africa, and highlights a social phenomena many of us have failed to question. The video features a character who goes around the city posting “Like” post-its on random objects, “following” strangers, and other bizarre social activities.

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