NBC buys the rights for a show that will send one winner into space on a Virgin Galactic flight.

In an attempt to try and re-invigorate reality TV, Mark Burnett, the man behind other hit shows such as “The Apprentice” and “The Celebrity Apprentice,” has persuaded NBC to buy the rights to a show called “Space Race.” Competitors won't be competing with each other for money, but a seat aboard one of Sir Richard Branson's highly-coveted Virgin Galactic flights.

Burnett has been trying to get a space show off the ground for more than a decade now, his original concept had been called “Destination: Mir,” which lost any hope of airing after the space station was shut down.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in