Designer Builds Dream Car Free Of Marketing Gimmicks [Video]

Designer Builds Dream Car Free Of Marketing Gimmicks [Video]
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The Reboot Buggy is a response to the perceived over styled, over hyped cars sold today.

Dave Pinter, PSFK
  • 30 october 2013

Joey Ruiter isn’t too fond of the direction car design has taken recently.

I’ve personally becoming more and more frustrated with new automobiles. The fluff, the marketing, the gadgets, the nicknacks, and the do-dads are overwhelming. I want to go back to the drive. When the drive was enough. We’ve layered and layered until I saw a cover for a cover under a hood covered in paint with a cover to protect the paint? … Seems silly to describe but that is a true statement. It’s just all gotten out of control.

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