The iPad helps protect endangered elephants while a charity uses 'AdSmart' tech to target likely donors.

A fleet of iPad-controlled drones helps keep elephants safe from hunters. The Guardian

Nine-year-old fangirl to voice Playmobil’s Christmas ad. The Drum

Charity uses demographic data to target consumers who are more likely to donate. The Telegraph

Magazines are testing a lot of different experimental paywalls. Mashable

We can’t hide our Facebook profiles from other people’s searches anymore. CNN Money

Reddit will air a livestream shopping event this Black Friday via YouTube. Hollywood Reporter

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