Why Shoppers Are Fed Up With Fixed Prices
PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, examines the impact of flexible pricing in today’s retail industry.
In the world of retail, a ‘one size fits all’ pricing system has been the accepted norm for generations, but why is this? When you stop and think about it, every sales transaction is in some way unique, whether it’s because of fluctuating demand in the marketplace, individual consumer status, or the relative shelf life of that product. What if price could be calculated in real time for every purchase you make?
Now Track More Ideas
- Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- Salesforce Software Helps Retailers Build Profiles To Understand Individual Consumers