BOND launches app to maintain personal connections between friends and family, and bring a human touch back to gift-giving.

Anyone who professes indifference to old-fashioned, handwritten, snail-mailed cards is lying. Handwritten notes are the best — especially when they come with gifts attached. But when was the last time you sent somebody a present in that quaint old way? How about a simple handwritten card?

BOND aims to bring proper gift-giving etiquette back into the mainstream with its newly launched iOS app. Doubling as a carefully curated boutique, the app lets users choose a gift, type out a note, and enter a recipient’s address for delivery. If you’re not sure of the address (Really, who keeps address books these days?) the app can send the recipient a quick email or SMS on your behalf to find out. Your carefully composed note is written by Giles, who is, admittedly, a robot — but a robot with really nice writing. Users may order cards without gifts, but not gifts without cards. That would be rude.

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