In Brief

Liquid Alchemy - The Art Of Baileys Chocolat Luxe showcases a large, retro-scientific device to mix ingredients, crafting the perfect tipple.

Promoting their new Baileys Chocolat Luxe, a decadent mixture of the Irish whiskey, cream and Belgian chocolate, the company has released an advertisement that uses a massive Rube Goldberg Machine to pour the perfect blend of Baileys, chocolate and ice.

If you don’t know what a Rube Goldberg Machine machine is by name, you’ll know it by appearance. It is a contraption that makes a simple task into an overcomplicated, mechanical yet magical process, usually using a system of pulleys and chains. The contraption filmed in the advertisement is entirely real, and there is no CGI used throughout the spot.

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