PSFK delves deep into the South American metropolis and explores the indomitable Brazilian spirit.

PSFK has partnered with the Lincoln Motor Company on Hello Again, a series that rediscovers global urban centers to showcase the innovative cultural, artistic and culinary happenings that are putting these destinations on the map. 

When you think of Brazil, you think of the sun, the beach, and Carnival. Landlocked and with unreliable weather, São Paulo, the largest metropolis in South America, is not the first on many tourists to-do lists — but increasingly, it should be. For what it lacks in sand and surf, it makes up for in cultural vibrancy, culinary delights and a relentless nightlife that all contribute to its effervescent Brazilian spirit.

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