London’s Serpentine Gallery Gets A Logo Rebrand [Pics]

London’s Serpentine Gallery Gets A Logo Rebrand [Pics]
technology

Pentagram gives London art institution a brand identity that's ready for print and screen.

Sara Boboltz
  • 21 october 2013

The Serpentine Galleries (formerly singular) in London have a wonderfully flexible new brand identity courtesy of Pentagram.

After recently expanding their space, opening Zaha Hadid‘s Sackler Gallery just a few weeks ago, the cultural institution felt it needed a complementary logo refresh. The resulting design features a brand new typeface and an oblong gap that can be repositioned between any two adjacent letters and filled with varying images to represent the galleries’ multifaceted purpose — it’s an art house, a restaurant, a cultural landmark — and new philosophy of openness.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.