Shop Window Features A Pop-Out Kit Of Men’s Wardrobe Essentials [Pics]

Shop Window Features A Pop-Out Kit Of Men’s Wardrobe Essentials [Pics]
Design & Architecture

Tommy Hilfiger window display at La Rinascente in Rome is a portrait of a gentleman’s lifestyle necessities.

Daniela Walker
  • 10 october 2013

Fashion and lifestyle brand Tommy Hilfiger enlisted designer Fabio Novembre to create a storefront window display for La Rinascente, an upscale department store in Rome.


The window display, which looks like a pop-out kit, is a still life of the essentials for a Tommy Hilfiger man. Called, ‘I Have A Lifestyle’, the all-blue display includes a pared-back wardrobe made up of pieces from Hilfiger’s Fall/Winter 2013 Tailored collection as well as other requisites of that lifestyle, such as a tennis racket, a bottle of wine and a stack of books.

Novembre’s installation is a spot-on interpretation of the Hilfiger brand. He explains:

There are no assembly instructions for our personality. We build our model kit day by day, listening to good advices and following sweet dreams

Tommy Hilfiger

+fashion / apparel
+fitness / sport
+tommy hilfiger
+window display

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