Diesel's Artistic Director has sources digital artworks to display in an unusual Paris venue.

Nicola Formichetti, Diesel's new artistic director, used Tumblr to find hidden talent from all over the world. Out of thousands of art submissions, only 1,000 talented artists were selected to be a part of Diesel's Reboot campaign.

“Show Me Your Artwork” project is a gigantic public display of digital art. The 1,000 chosen submissions were plastered on the external walls and windows of Galeries Lafayette in Paris, and will be on display till October 24.

Transforming the iconic department store into an art exhibition, the Diesel project exposes thus far unknown digital artists in a public setting where people will inevitably take notice. The unusual setting of the digital art gallery serves as a great breeding ground for dialogue.

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