Tweeting Bra Reminds Women To Get Monthly Breast Exams [Video]
Nestle creates a high-tech piece of underwear that aims to improve female health.
OgilvyOne Athens has designed a high-tech piece of lingerie that sends a Tweet every time it's unclasped. The bra is part of a new fitness campaign from Nestle that aims to promote breast cancer awareness and the need for women to perform self-examinations every month.
This unique piece of underwear works using a special mechanism hidden under the hook of the bra. Every time the Twitter-enabled bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet.