Tweeting Bra Reminds Women To Get Monthly Breast Exams [Video]

Tweeting Bra Reminds Women To Get Monthly Breast Exams [Video]

Nestle creates a high-tech piece of underwear that aims to improve female health.

Ross Brooks
  • 25 october 2013

OgilvyOne Athens has designed a high-tech piece of lingerie that sends a Tweet every time it’s unclasped. The bra is part of a new fitness campaign from Nestle that aims to promote breast cancer awareness and the need for women to perform self-examinations every month.

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