Deja View by Infiniti is a choose-your-own-adventure movie featuring their new 2014 Q50 sedan.

Car brand Infiniti has just launched DejaView, a groundbreaking choose-your-own-adventure film that creates a unique storyline based on the viewer's spoken interaction with the characters onscreen.

The responsive film features Infiniti's new 2014 Q50 luxury sports sedan and stars “Rookie Blue” actress Charlotte Sullivan and “Hank & Asha” actor Andrew Pastides. Directed by Phillip Van, the film is about the couple, Sullivan and Pastides, who are driving their Infiniti Q50 and have no idea who they are, where they come from, and who or what they are running from or to. They only have the viewers to depend on to help them. Through mobile phone conversations the viewers affect the characters' choices and leads them through a unique plot line.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in