Virgin America's new airline safety video is catchy and fun.

Virgin America is certainly making sure their passengers sit up and pay attention to flight safety by launching a new airline safety video that is set entirely to funky modern music.

The new video features singing and dancing flight attendants and passengers, and catchy lyrics telling passengers to “buckle your seatbelt, put it on tight, and keep your (whoo) in that chair until we turn off that light” and more.

The airlines worked with Virgin Produced, director Jon M. Chu, choreographers Christopher Scott and Jamal Sims, Virgin America teammates, and dance stars like Madd Chadd and Todrick Hall to create the entertaining flight safety video.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in