In Brief

Industry veteran and design engineer conveys the story and logic behind the rise of these consumer-facing items.

As the conversation around wearable technology continues to be fueled by the fashion, entertainment, and technology industries, many of us wonder how and when these technologies will be adopted by the average consumer. We’ve addressed questions like this through analysis we’ve done at PSFK Labs and continue to report on them on a daily basis. But while these are great ‘prototype’ examples, clients are often more likely to ask about what is technically possible and when consumers will reach the point of adoption.

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