Verily adds another voice to the discussion on marketing for women with "authentic" lifestyle advice.

“Women's happiness has fallen both absolutely and relative to men's in a pervasive way,” a pair of University of Pennsylvania researchers wrote in their 2009 paper, ‘The Paradox of Declining Female Happiness.'

That mass-market advertising and editorial content aimed at women is overly idealistic and narrow-minded isn't really up for debate anymore — the general, somewhat begrudging consensus being that the vast majority of visual messaging tends to promote negative self-image in women — and yet, the types of images we see haven't much changed.

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