A look at the adaptive retail recommendation services delivering greater relevancy to shoppers.

When online services tap into your data under the guise of offering a more personalized set of recommendations, the results can often be disappointing. You, after all, know that you are greater than the sum of your parts and the data that you’re freely giving away is a valuable commodity. What if technology could learn from you, and present you with what you want based on your preferences or tastes as they evolve rather than the vague desires of someone ‘like’ you?

In our Future of Retail report, PSFK Labs has identified the trend of Adaptive Personalization, where technology companies are developing new consumer-facing platforms that employ adaptive algorithms to learn shopper preferences over time, offering a set of tailored recommendations that leverage past behaviors and current context to begin to anticipate future need. Read below to see what services are reshaping the retail marketplace.

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