How Digital Platforms Are Learning To Serve Us Better [Future of Retail]

How Digital Platforms Are Learning To Serve Us Better [Future of Retail]
technology

A look at the adaptive retail recommendation services delivering greater relevancy to shoppers.

PSFK Labs
  • 17 november 2013

When online services tap into your data under the guise of offering a more personalized set of recommendations, the results can often be disappointing. You, after all, know that you are greater than the sum of your parts and the data that you’re freely giving away is a valuable commodity. What if technology could learn from you, and present you with what you want based on your preferences or tastes as they evolve rather than the vague desires of someone ‘like’ you?

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