Why Young Parents Are Embracing Analog Playtime
Morocco-based toy company shares parenting insights on the role of tactile play and craftsmanship appreciation.
A group of analog toy making companies are growing in as parents seek to counter-balance the overwhelming hegemony of the screen. Companies such as Tegu, Play Forever Toys, Huzi Design, or Norman & Jules are focused on making durable, classic toys that have an aura of nostalgia. Others are focused on impacting the world positively. For example, Tegu, which sources its wood from an independent factory in Honduras, supports a business model that supports local Honduran cooperatives.