One cosmetics company coats their limited-edition bikes with nail polish.

Businesses have been testing out new marketing strategies and establishing new, novel partnerships with hopes to discover new clientele groups. FACE Stockholm and the Skeppshult bike company recently collaborated their efforts to launch a collection of six bikes, each painted to evoke a different emotion. These colors are not chosen randomly, in fact, they are the same shades from the FACE Stockholm nail polish line. Riding the streets never seemed so colorful until now.

While this fashion-meets-adventure collaboration might seem a bit bizarre, it is not the first time a company has . Patagonia, an active wear and equipments retailer, recently partnered with New Belgium Brewing to create a limited edition beer. We can expect to see more of these business partnerships in the future because it has become a favored business tactic.

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