A Russian ad agency replaced the hand-washing materials in a club bathroom to promote the movie Carrie.

To promote the horror movie Carrie, a Russian ad agency placed a special type of soap in the bathroom of a club during a Halloween party. Users were unaware that rinsing off with the soap turns the water red, turning the simple act of hand-washing into a scene straight out of a horror movie.

Although most of the confused or shocked club-goers left the bathroom in a hurry, many of them were clued in on the prank when they grabbed the paper towel that had the words ‘Carrie, In Theaters November 14.’

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