Fictitious Campaign Revamps Broccoli As An “In” Vegetable [Pics]
Ad agency Victors & Spoils was challenged by the New York Times to create a fake campaign that would make over broccoli as the new hot vegetable.
For last week’s health issue of The New York Times magazine, writer Michael Moss presented the Boulder-based advertising agency Victors & Spoils with a unique challenge: make broccoli popular. Moss enlisted the company to create a fictitious campaign around broccoli for the piece, to see if the same marketing methods that are applied to junk foods, could work for the overlooked vegetable.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results