Chris Morton: How To Understand Your Customers
Personalized service isn't a new concept, but will continue to evolve as we adopt better techniques.
Five years ago, I lived in a house with three women, all of whom were addicted to online shopping. Curiously, they all shopped at the same sites, despite having radically different styles. It worked because these sites had a broad range of products there was something for everyone but unfortunately that made it hard for each of them to find the items they loved.
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