Coke's sustainable bottle material gets applied to another product for the first time ever.

An innovative eco-sensitive car interior debuts from a partnership you might not expect, a soft drink maker and a car company. For the first time, Coca-Cola has applied their PlantBottle Technology™ to a product beyond packaging. The interior of the Ford Fusion Energi plug-in hybrid research vehicle contains components made from the renewable material. PlantBottle Technology was introduced by Coca-Cola in 2009 which is made from recyclable PET (polyethylene terephthalate), plastic combined with plant material. Fusion Energi interior fabric surfaces including seat cushions, seat backs, head restraints, door panel inserts and headliners are all made of Plantbottle.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)