How tying loyalty to community engagement can benefit customers, retailers and brands.

Creating personalized experiences for their customers is an essential way for brands and retailers to remain relevant, but how can they move beyond singular transactions to build long-term value that keeps these same shoppers coming back? By tying these experiences to a wider community of likeminded fans, companies are tapping into the people's desire for meaningful connections and shared interests.

In our fourth Future of Retail report, PSFK Labs has identified the trend, Community Loyalty, where social customer relationship systems are helping retailers and brands develop more meaningful relationships with their shoppers. These programs encourage and reward participation, bringing customers together in new ways, while creating more opportunities to connect around the things that matter most. Continue reading below to see examples of how companies are rethinking loyalty for their own shoppers.

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