Opt-in hardware and software solutions serve up relevant product details and other information to help inform purchase decisions.

What if we told you that encouraging your in-store shoppers to pull out their phones was a good thing?

That's the idea behind a number of new hardware and software solutions that are trying to combat showrooming behaviors by delivering real-time information like product info, discounts and directions to customers as they need it, part of trend from the Future of Retail Report we're calling Contextual Support.

These new communication platforms leverage data like location and time of day to supply customers with relevant messages and information at specific points along the purchase path. This on-hand access reduces the shopper's need to search, while keeping them immersed in branded and targeted interactions. Read on below, to learn more about how these new solutions can help you.

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