In Brief

PSFK Labs explores one of the major themes - Data Driven Commerce Platforms - from the Future of Retail report.

The revolution that has happened around data has been swift. Driven by our collective activities on the web, social media and mobile devices, the literal bits associated with people, their communications, transactions and everything in between has grown exponentially, with 90% of all the data in the world being generated over the last two years, while less than 1% has been analyzed. In its unstructured state this massive trove of information is little more than statistical chaos, but when cataloged and evaluated, it can offer insights that help us understand more about ourselves and the world around us.

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