Rounding Off The Retail Experience With Quick Delivery [Future of Retail]
Delivery services that merge the convenience of online retail with the instant gratification of bricks and mortar shopping.
They say that patience is a virtue, but when it comes to online retail, waiting for a business day or five for a product to come is a significant bump in the road to shopper gratification. How can sluggish delivery be justified in an always-on retail space? A new crop of “buy it now, get it sooner” services recognize the premium that is placed on fast delivery and focuses their efforts on the tail-end of the purchase experience.
In our fourth Future of Retail report, PSFK Labs has identified the trend of On-Demand Delivery, where retailers are developing rapid fulfillment services that allow customers to shop and purchase from their entire available inventory and receive the product in as little as one hour. These hybrid retail services combine the convenience of online and mobile shopping with the immediate gratification of bricks and mortar stores, enabling shoppers to buy on their own terms. Read below to see how retailers and brand are fulfilling this need.