Analog Stores Bring On-Demand Delivery To Showrooming Fight [Future Of Retail]
How On-Demand Delivery options satisfy shoppers' need for instant gratification.
Online retailers have successfully lured shoppers in with choice and convenience, enabling purchases to happen virtually anywhere, but after the one-click checkout, customers are literally left waiting. Bricks and mortar retailers meanwhile, have been able to deliver on that immediacy, but only when their customers are inside their stores and the right inventory is on hand. However, in a seamless multichannel landscape, these two disparate experiences are beginning to merge as more retailers and brands combine the ease of online and mobile shopping with new fulfillment options.