Outlier applies industrial design to the fashion industry to create a functional and stylish piece of clothing.

Outlier is more of an industrial design company than they are a fashion company, proven perfectly by their new Merino/Co Pivot dress shirt, a tailored button-up made of ultra-fine merino wool that eliminates the binding and pulling that typically happens when you bend forward or cross your arms in a tailored shirt. Even though function comes first, the company knows how to make their products look good as well.

The company’s unique approach seems more at home in the world of technology than it does fashion. “When we look for inspiration, we’re not looking at clothing companies,” explains Outlier co-founder Abe Burmeister. “We’re looking at Apple and tech companies and how they’re organized, their process for creating something new.”

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