Brands are getting more creative in packaging their products to get more attention.

In an ever-competitive consumer and retail marketplace, brands have to go the extra mile to get our attention and are turning to modern, eye-catching packaging to do just that. From a concept M&M’s packaging that lets you save some for later to a champagne carrier that doubles as an ice bucket, boring and uninspiring packaging has become a thing of the past.

Check out some of these creative packaging below.

Attractive Concept M&M's Packaging

Created by New York-based graphic designer Alyssa Phillips, this concept packaging for M&M's features a geometric design and lets people save some of their snack for later. The packaging is available in six different colors and comes with a resealable tear strip. Phillips also created a larger version that can hold 12 of the smaller packets.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in