Brands are getting more creative in packaging their products to get more attention.

In an ever-competitive consumer and retail marketplace, brands have to go the extra mile to get our attention and are turning to modern, eye-catching packaging to do just that. From a concept M&M’s packaging that lets you save some for later to a champagne carrier that doubles as an ice bucket, boring and uninspiring packaging has become a thing of the past.

Check out some of these creative packaging below.

Attractive Concept M&M's Packaging

Created by New York-based graphic designer Alyssa Phillips, this concept packaging for M&M's features a geometric design and lets people save some of their snack for later. The packaging is available in six different colors and comes with a resealable tear strip. Phillips also created a larger version that can hold 12 of the smaller packets.

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