Westfield partners with online auction site to bring digital storefronts to San Francisco.

Just in time for the holidays, Westfield Labs, an entity of the ubiquitous Westfield Group has partnered with eBay Inc. to bring touch-enabled digital storefronts to one of the busiest shopping malls in San Francisco. Popular retailers Sony, TOMS, and Rebecca Minkoff are onboard as pilot partners.

Each of the pilot retailers has a personalized digital shopping experience, which revolves around a branded “smart window.” Shoppers can simply walk up to a window, touch the glass, and navigate through products as if they were on a computer. From there, they can check out by pushing the order to their mobile phone and paying securely via PayPal. The entire scheme figures to take advantage of mall goers who are already in a buying mindset.

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