Shawn Parr: How To Farm New Ideas For Food Companies
America is finally catching on to the importance of product ingredients and origins, so what's next?
I remember returning from a trend trip to the United Kingdom in the early 1990's and flagging the emergence of the organic food movement hitting mainstream grocery stores. Admittedly, England wasn't known for its food back then, but the likes of Duchy Originals, Pret A Manger, Waitrose and Marks & Spencer were leading the charge for more nutritious consumer options. Fast-forward to the present day, and America is finally catching on to the importance of product ingredients and origins. There is no doubt that we are witnessing the beginning of a dynamic food revolution in the United States. Major food companies are turning to artisanal and organic startups for inspiration, and retail grocers are being forced to change the way they think. With Whole Foods and Sprouts continuing their expansion, WalMart and Target embracing new formats, and Amazon Fresh entering the scene, service and innovation are likely to accelerate.