YoBelly uses dozens of data points to match people to specific menu items in its vast catalog.

Tossing aside the stale notion of traditional Zodiac signs — who understands those, really — the new app YoBelly aims to assign new ones based on personal taste to recommend specific dishes at local restaurants.

Users fall under such houses as ‘owl,' ‘lion,' and ‘bear' after taking a survey on food preferences. (Meat and poultry or vegetables? Spicy or no? Dietary restrictions?) The app will then use its “dish-to-belly matchmaking system” to provide recommendations out of the millions of menu items in its database, covering over 60 cuisines in 32 cities, based on his or her sign. As founder Herman Spencer explains:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in