Treadmill Dispenses Treats Based On Calories Burned

Treadmill Dispenses Treats Based On Calories Burned

To promote the Adidas Boost shoe, the brand installed a machine that doles out rewards for exercising.

Leah Gonzalez
  • 13 november 2013

To promote the Adidas Boost shoe, the sports brand created a treadmill vending machine that counts the energy expended by runners and then gives out a reward based on the runners’ performance.

To use the vending machine, one simply has to run on the treadmill. The machine counts the running joules and then dispenses a reward to the runner based on his or her performance. The higher the joules, the bigger the reward.

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