Ten Tens that actually take into account social context and not just numbers.

Mother New York has teamed up with David Carson, founder of Heavy.com and FuseTV, to create an app that takes rankings and lists to the next level. It’s called Proust and wants to base its rankings on more than absolutes, which is why it compares your opinions to those of your friends, and asks more revealing questions such as “mac and cheese or grandma’s lasagne?”

The creators didn’t want to know that you and your friend both “like” pizza, but whether you agree on that the fact that it’s better than macaroni and cheese, cupcakes, cronuts, and grandma’s lasagna. These are the judgments that matter, and Proust is where you can make them.

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