Gap Lets Shoppers Hold Items Online And Try On In Store

Gap Lets Shoppers Hold Items Online And Try On In Store

Complimentary customized shopping experiences are now offered in the major retailer's outposts.

Serena Chu
  • 14 november 2013

Reinventing the way we shop, Gap is piloting a “Reserve” program, which allows shoppers to select items online and get them held in stores for purchase and pickup – without first making the final decision. The company believes this is a sure way to reduce the wait time during checkout, and is confident it will enhance the overall shopping experience.

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