Complimentary customized shopping experiences are now offered in the major retailer's outposts.

Reinventing the way we shop, Gap is piloting a “Reserve” program, which allows shoppers to select items online and get them held in stores for purchase and pickup – without first making the final decision. The company believes this is a sure way to reduce the wait time during checkout, and is confident it will enhance the overall shopping experience.

This idea is a revision of their “find in-store” tactic, which has proven to be a success since its initial exposure last year. The “reserve” program is more than just an inventory check, it is a way for customers to eliminate any unwanted stress that could arise when trying to find the item in stores.

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