Gap Lets Shoppers Hold Items Online And Try On In Store

Gap Lets Shoppers Hold Items Online And Try On In Store

Complimentary customized shopping experiences are now offered in the major retailer's outposts.

Serena Chu
  • 14 november 2013

Reinventing the way we shop, Gap is piloting a “Reserve” program, which allows shoppers to select items online and get them held in stores for purchase and pickup – without first making the final decision. The company believes this is a sure way to reduce the wait time during checkout, and is confident it will enhance the overall shopping experience.


This idea is a revision of their “find in-store” tactic, which has proven to be a success since its initial exposure last year. The “reserve” program is more than just an inventory check, it is a way for customers to eliminate any unwanted stress that could arise when trying to find the item in stores.

Gap found that “eighty perfect of [their] customers actually want to go try on a product in a store.” The company is making every effort to be technologically innovative and personalize store services based on their consumer feedback.

Gap “Reserve”

Source: WWD

Images: WWD 

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