Using a Rube Goldberg machine, GoldieBlox imagines the fun to be had by inventive girls.

Traditionally gender-biased toys are nothing new. As the thinking tends to go, girls are supposed to play with pretty pink dolls, and boys are supposed to play with green Army men and LEGOs.

Not any more.

As covered by PSFK in January, GoldieBlox is a line of girl-geared toys that encourage a love of engineering, science, and inventiveness. Developed by Stanford engineer Debbie Sterling, GoldieBlox is meant to be to girls what LEGOs and Erector sets are to boys.

To help promote GoldieBlox, the team has recently developed a sensational commercial that takes tinkering with toys to a whole new level.

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