Curated flagship store lets online men's grooming supplier meet customers in the offline world.

Harry's co-founder Jeff Raider already knew how to bring a socially responsible e-retailer into the offline world with great success, even before his brand's flagship Corner Shop opened this week in New York City's SoHo district. Raider helped start Warby Parker, the trendy buy-one-give-one eyeglass maker that has, since its launch in 2010, opened a series of showrooms nationwide. He and college buddy Andy Katz-Mayfield founded Harry's back in March to better men's grooming habits, bringing the affordable-eyewear model into the realm of shaving.

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