Non traditional materials were selected to engage visitors' sense of sight as well as smell.

Menswear designer Michael Bastian collaborated with designers Bittertang on the eleventh popup store installation for Boffo Building Fashion in New York City. The first of two projects for 2013, Bittertang’s design proposal was selected as the winner from an open submission call to architects and designers. Bittertang had just over a week to construct the shop using two shipping containers as a starting point.

PSFK spoke with Antonio Torres of Bittertang who said they designed the environment to be a more visceral experience than a typical retail store and one that took advantage of the short time the space would exist. Design inspiration came from painter Andrew Wyeth’s New England Gothic style. Open for just three weeks, the schedule opened up opportunities to consider more temporal materials drawn from themes in the paintings.

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