H&M Cuts Down On Lines By Turning The Dressing Room Into A Cash Register

H&M Cuts Down On Lines By Turning The Dressing Room Into A Cash Register
Design

The retailer makes a blockbuster move to firmly secure their dominance in America.

Serena Chu
  • 14 november 2013

H&M is opening up their new flagship store in Times Square, and will feature a new designer collection by Isabel Marant. The new store marks a merge between fashion and technology. Being the biggest and baddest store is not enough, this 4-storey retail hotspot is equipped with state-of-the-art technology that allows consumers to pay for purchases in the dressing-room area. iPad stations and benches can also be found in the fitting rooms on various floors.

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