Army veteran working to improve his situation is given a makeover by a team of do-gooders.

Grand Rapids, Michigan, filmmaker Rob Bliss is known for his fun publicity stunts — a giant downtown water slide, a shower of paper airplanes tossed from skyscrapers — which he turns into viral videos for the internet. But recently he decided to do more work “for a better purpose.” And so his latest project focused on just one man: Jim Wolf, US Army veteran.

Wolf had struggled for decades with alcoholism and poverty when he agreed to take part in Bliss’ video. Grand Rapids’ Degage Ministry, which offers services to homeless and disadvantaged city residents, brought the two together, with a local stylist and production team volunteering their expertise. To give Wolf an extra boost of confidence so often tied to perception of external appearance, the team set off transforming him into a dapper gentleman.

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