PSFK Labs delves into Instantly Verified, a trend that links payment systems to verified shoppers for more efficient and secure transactions.

The online marketplace has opened up endless shopping options, as well as risks, and created a global shopping mall for consumers and retailers alike. This new stage has prompted the creation of systems for online retailers that can handle the expanded scale of interaction. With this evolution, online payment systems are creating an increasing demand for shoppers to create and recreate an identity with every retailer they interact with, all susceptible to different threats of identity theft.

In leaving this breadcrumb trail of personal information, online thieves have found ways to piece together data from individual interactions, eventually usurping a person's entire identity. This has created an arms race of longer and more complicated passwords and different online personas that can make any shopper feel schizophrenic.

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