Jared Schiffman: The Happy (Digital) Medium

Jared Schiffman: The Happy (Digital) Medium
technology

Retailers' in-store technology shouldn't overcomplicate the shopping experience.

Jared Schiffman
  • 17 november 2013

Retail is on the verge of fundamentally changing its mindset around the use of technology. As new technologies become available and shoppers embrace online and mobile environments, retailers are seeking to understand the role technology and digital media should play in-store.

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