Jeff Fromm and Mark Logan: Only Connected Retailers Will Win Over Connected Consumers
Why companies who embrace technology in useful ways will win over the millennial generation.
As we watch consumer trends and innovative ideas impact industries, we can’t help but wonder what the near future of retail holds. Much of the culture driving change is either directly related to millennials or indirectly related to their influence on older generations who have, in many cases, adopted a ‘millennial mindset.’
Roughly 80,000,000 millennials have more than 21 percent of the current discretionary spending power. Over 10,000,000 millennials over the age of 25 have children, with more than 9,000 new children born daily.